BRAND FOCUS: DREAM BUT DO NOT SLEEP

By Lakeisha Goedluck, 28 June 2018

'Strictly positive vibes' is the tagline of Dream But Do Not Sleep, the London-based label that first appeared as an ASOS Marketplace boutique. To bring that cheery disposition to your SS18 wardrobe, check out the brand's fresh selection of summer-appropriate road-ready pieces that are now available at ASOS.

Picture: ASOS

Inspired by life in the capital with a particular focus on the UK’s diverse music scene, this is streetwear with a distinctly down-to-earth edge. Printed with geometric palm trees and fonts reminiscent of a Spike Lee film poster, the brand’s selection of T-shirts, long-sleeved tops, hoodies and short-shorts will transport you straight back to the early 90s. Pop on one of the label’s lilac tees with a pair of your favourite skater jeans and a fresh pair of Vans to nail this summer's skate-meets-street aesthetic.