3 SCANDINAVIAN BRANDS TO KNOW
By Lakeisha Goedluck, 19 May 2018
Now, if there’s any region to emulate in terms of style, it’s Scandinavia. Experts when it comes to slick, minimal dressing, if you want to nail the aesthetic, it’s all about sharp silhouettes, clean lines and high-quality fabrics. To help you master subdued dressing, here are three Scandinavian brands to get familiar with, asap.
Creator of steezy streetwear, Wood Wood has been producing laid-back road-ready cuts since 2002. Originating from Copenhagen, Denmark, if you’re after staple pieces with a 90s-flavoured edge, look no further than the brand. For SS18, try teaming a Wood Wood logo-printed T-shirt with a pair of the label’s light-wash slim-fit jeans to nail that Scandi skater vibe.
Hailing from Sweden, Noak knows how to deliver everyday pieces with a refined edge. From smart transitional jackets to sophisticated slacks in minimal colours, you can wear the brand’s pieces as workwear or just to chill in during the weekends. Interestingly, its latest collection features eccentric graphic-print shirts if you’re looking to flavour up your wardrobe with something a little different this spring/summer.
Lately, it’s all about top-notch denim threads, and what better brand to look to than Dr Denim? A family-owned business launched back in 2004 in Gothenburg, Sweden, the ethos of the label is to create long-lasting pieces that transcend trends. Add a sturdy pair of jeans from the company to your collection or go for an ultra-cool track jacket from the brand to see you through festival season.