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EDITOR PICKS

4 ECO BRANDS TO KNOW

By Chris Sayer, 23 April 2018

It’s no secret that we all need to do more to make planet Earth a little healthier. A handful of fashion and grooming brands have been doing their bit by working towards a greener future for years now, changing the way they do things to have less of an impact on the globe. So, here are five you should take eco inspiration from.

4 Eco Brands To Know | ASOS Style Feed

Cheap Monday

The true-blue denim label from Stockholm may be famous for being a catalyst in the skinny jeans movement of the mid-2000s, but it’s also set on becoming 'the most relevant and sustainable jeanswear brand on the street'. As mission statements go, it’s a big one. But it’s an ethos that it’s not taking lightly, as it’s already taken huge steps by using nasty-free organic cotton and more eco-friendly finishing processes. In fact, Cheap Monday aims to have the entirety of its denim, menswear and womenswear collections carry a ‘Sustainable’ hangtag by AW18.

4 Eco Brands To Know | ASOS Style Feed

Bulldog Skincare

Bulldog Skincare hasn’t let its expanding size and growing success disrupt its ethical approach. It boasts an award-winning range of washes, scrubs, moisturisers, roll-ons, serums and more, all manufactured in Somerset using cruelty-free and vegan-friendly techniques. The company is seriously breaking new ground by becoming the first men’s skincare brand to use sugarcane packaging, which captures CO2 (a perpetrator of global warming) instead of releasing it like plastic does.
4 Eco Brands To Know | ASOS Style Feed

Patagonia

American climber/fisherman/surfer Yvon Chouinard’s outdoors brand is the standard-bearer of environmentalism and sustainability in the fashion industry by a long, long way. Patagonia hands over 1% of its total sales (or 10% of its profit) to environmental organisations and even sued President Donald Trump last year for his decision to U-turn on protecting national monuments in the US. And we’re only scratching the surface here. Have a read of Chouinard’s business book Let My People Go Surfing for a much deeper insight into his ‘activist company’. It’ll change the way you buy and wear clothes, for real.
4 Eco Brands To Know | ASOS Style Feed

Pictures: ASOS

Fjällräven

This company is so dedicated to making a difference that it’s got its very own Chief Sustainability Officer, whose task it is to ensure that the label’s always abiding by ‘the Fjällräven way’ – a path to 'a healthier outdoor life, now and for future generations'. It’s why the brand will be carbon neutral by 2025, contribute to the conservation of the Scandinavian Arctic Fox (which is on the brink of extinction) and has returned to wooden rather than aluminium frames for its famous Kajka backpacks. 

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