BRAND FOCUS: LEVI'S SS18
By Lakeisha Goedluck, 19 March 2018
Founded by Levi Strauss back in 1873, the San Francisco-based brand Levi's is renowned for its high-quality denim pieces – from supplying cowboys and railroad workers with durable cuts to mods, rockers and hippies donning its seminal 501 jeans. For SS18, Levi’s has updated a selection of its iconic silhouettes – including a tapered take on the 501 – to create a skate-ready range.
Of late, channelling skater style has become the sartorial zeitgeist. If you’re game to get on board with the aesthetic, then Levi’s has you sorted when it comes to switching up your look. The brand’s graphic-print T-shirts will add a relaxed edge to any ensemble, while a laid-back hoodie from its Line 8 range makes for a must-have transitional layer as we head towards warmer climes.
When it comes to dressing your bottom half, the label has refreshed its signature jean styles. There’s a pair of dark-wash tapered 502s that can easily be incorporated into your spring arsenal, but for a more unconventional option, check out the tapered 501s which come in a fresh white shade. They’re cropped, so pair them with your favourite minimal kicks to nail that chilled skater vibe.