STYLE. GROOMING. INSPIRATION. ADVICE.
A company set up by ‘the cool dad of the sport’ (not our words, but world-famous snowboarder/Flying Tomato Shaun White’s), Jake Burton Carpenter’s snowboarding brand has been the torchbearer of all that is rad and high quality on the snow since 1977.
Now comfortably in his mid-sixties, and having beaten a spell of life-threating paralysis, ol’ Jake shows no signs of letting up. Case in point: this luxe-looking, insulated, baseball-collared bomber jacket, that’d look just as sick on the streets of East London or in a hip Brooklyn bar as it will on the winter slopes.
One for the apres-ski beasts out there, who like to navigate more post-shred pints than pistes. OOSC (or OldSchoolSki) was brought to life in the bars of Verbier and London in 2014 with one aim: to fuse retro-inspired designs with technical fabrics. For example, this 80s Aztec wildboy, built with highly-functioning waterproof, insulated, breathable and party-enhancing materials.
If you do intend to slap a board beneath your feet with this on – and you really should – then pair it with plain black snow pants. That way, you’ll rein in crazy just enough to keep your look within the golden parameters of cool, considered nostalgia.
The likes of God-league American snowboarding legend Travis Rice and towering 23-year-old next-big-thing Sebbe De Buck are paid to put DC Shoes outerwear through its paces and shred the heck out of it, which is precisely why you’ll never go wrong with it on your back. And of all the goodness that its line boasts, this brushed flannel shacket is what we’d want in our board bag.
With a durable water-repellent finish, bonded fleece insulation and a drawstring hood, it’s way warmer than it looks. Bust this one out in the spring, when the temperature's just starting to creep up, and lunchtime drinking on the balconies of slope-side bars becomes a non-fatal activity.
A heavyweight champion, this. When Analog’s ‘Kilroy crew’ – a posse of seven talent-heavy, up-and-coming riders – asked their sponsor for serious insulation, this is what they got. Brace yourself for some extreme tech talk, now – it’s constructed from zonal mapped 305G faux down and waterproof 2L fabric, and comes with a fulltime hook and mesh-lined vents.
Or, in normal speak, it’s like duct taping every duvet cover in your house to your torso. Super toasty, extra comfy, and mega cool in that washed denim print – if this thing doesn’t get you out into the bleakest, frostiest conditions the season can hurl at you, ain’t nothing gonna do it.
Here’s the brand that wave riders in the chillier parts of the ocean can thank for giving birth to neoprene wetsuits. But the world’s oldest surfing brand is known for way more than just keeping water-based hypothermia at arm’s length – O’Neill has its snow game wrapped up big time, too.
For the new Re-issue Collection, it's dipped into its dusty archives to pull out its raddest, vintage designs and brought them crashing into 2018 by updating them with modern tech – like its Firewall insulation and O'Neill Hyperdry wizardry – as well as recycled fabrics to produce absolute winners like this. Wear this big, wear this baggy, and you’ll look like King of the Snow Park.