INSPIRATION AND ADVICE
ASOS INSIDERS: SUMMER STYLE
By Sam Higgins, 27 July 2017
Still stumped for summer style inspiration? Not to worry – the ASOS Insiders have been displaying strong seasonal steez at festivals, beaches and coffee shops all over the globe, so we’ve got a whole heap of advice for you to take on board. Just look…
With fewer layers to work with, summer dressing is all about showing off strong tones and textures to make up for it. Our London lad @ASOS_Ashley already has it locked down here, putting aside his usual cuffed chinos for baggier, cord trews that hang neatly above his gold Air Max 95s. He keeps the rest simple and street-ready with an oversized, black logo tee, a pastel 5-panel cap and stylish sunnies.
SS17 trends were filled to the brim with customisation and graphic prints that, when paired together, can easily create a busy, distracting look. But with a few simple styling tweaks, you can achieve Jaden Smith-levels of print perfection. Follow @ASOS_Dennis here by opting for a boxy graphic tee and tucking it into your scribbled-on, light-washed jeans for a play on proportions. Pare things back on foot with classic Old Skools Vans and add a touch of idiosyncrasy through a shoelace belt.
Our Scandi-man @ASOS_Oliver’s signature style has him sorted when it comes to the warmer months. For him, it’s simply a case of staying true to his minimalist nature and letting the varying shapes do the talking. Some brown, wide-leg chinos are a fresh start and things only get more seasonal when paired with satisfyingly-worn-in Converse. Then, up top, Oli throws on a black tee, an indigo cap and finishes with a cross-body bag.
@ASOS_Jono may be on the other side of the world, but, with the mercury still relatively high in Australia’s coldest climes, he’s managed to maintain a strong summer-ready style all year round. Like Oli, he switches out darker trews for a lighter, fresher alternative. Some mid-cut white plimsolls and grey socks keep the palette clean and neutral, while a tucked in lightweight, knitted tee brings a strong SS17 touch.
Sometimes dressing for the heat doesn’t require a literal losing of layers, but a seasonal refinement of your everyday steez. That’s what @ASOS_Luce has gone for this summer, opting for a more lightweight tracksuit combo and adding in touches of vibrant colour through logo prints and trainer detailing. His cross-body bag and dad cap provide the perfect finishing touches to his monochrome masterpiece.