We use cookies for two reasons: to give you the best experience on ASOS, and to make sure the ASOS ads you see on other sites are relevant. By continuing, you agree to our use of cookies – find out more here.

Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Internet Explorer



We’re halfway through the year and we’re gradually starting to see the front-runners for the 2017 style throne break away from the pack. The competition is fierce and it’s still anyone’s to win, but we’ve taken a closer look at six stylish pacesetters and why they’ve made such an impact this year.
kanye west in a super-oversized 90s knit. most stylish guys of 2017 so far


Kanye West

A perennial style stalwart, Kanye’s showing no signs of slowing down in 2017 when it comes to experimenting with new styles. Or new takes on old styles – we’ve seen the rapper-cum-designer revive the super-oversized 90s trend this year with great success. But, aside from that strong outing, Kanye’s business-as-usual attire has been as solid as ever, with Yeezy and Calabasas cuts aplenty.
jonah hill in full adidas x palace collaboration most stylish guys of 2017 so far

Picture: GOFF

Jonah Hill

Who’d have thought it – Jonah Hill becoming a leading style icon in 2017. The actor's been looking tighter than ever, maintaining a strong brand of Scandi-inspired minimalism. But this here was show of full hypebeast force from Jonah, piecing together a combo of uncoppable Palace x adidas gear with nonchalant style.
zayn malik in opening ceremony track jacket most stylish guys of 2017 so far

Picture: Xposure

Zayn Malik

We’ve seen many iterations of Zayn’s style this year, from niche 90s rave Zayn to pub lad Zayn. But rather than looking indecisive, he’s actually nailed them all – none more so than Olympic-winning-hearthrob Zayn and his Opening Ceremony track jacket.
jaden smith in custom chinos and odd shoes most stylish guys of 2017 so far


Jaden Smith

We didn’t think Jaden’s style needed much tampering with (it ain’t broke) but the Calabasas creative’s been following Kanye’s lead and stayed open to tweaking his signature style a bit more this year. He's swapped out his favourite skinny patched jeans and went for more relaxed, wider cuts, while also picking up on a few of SS17’s biggest styling moves – tucked-in tees and dad caps.
Lil yachty in a boilersuit most stylish guys of 2017 so far

Picture: Getty

Lil Yachty

Being at the head of a fashion-obsessed hip-hop generation, it was only a matter of time until Lil Yachty started turning sporadic stylish outings into everyday occurrences. What’s most impressive however, is his ability to pull off some of the game's trickiest pieces with unrivalled coolness. Look at him, perching on a speaker on stage, full pastel boiler suit on, looking like the coolest high-school janitor you’ll ever find.
shia labeouf in check shirt and denim jacket. most stylish guys of 2017 so far

Picture: Eyevine

Shia LaBeouf

Although things have been quieter in the LaBeouf camp than we’d usually like, we’ve learned enough about Shia’s style this year for him to make the list. Like how his normcore attire is actually a well-thought-through process; how he passed a sartorial relic – a signed Shia cap – onto another style saint in the form of Kanye West; or how he can scare off winter with a strong display of layering alone.