STYLE. GROOMING. INSPIRATION. ADVICE.
INSPIRATION AND ADVICE
5 TRENDS FROM SS18 SHOWS
By Sam Higgins, 14 July 2017
As we conclude another season of menswear showcases, we're reflecting on everything the fashion gods have promised our wardrobes for this time next year. So, with that in mind, we've cut down the five big trends from the SS18 circuit into a neat, bite-sized chunk to help you get ahead of the curve.

Pictures: Imaxtree
Daddy cool
The relentless rise of dadcore is showing no sign of slowing down, as across the board in the SS18 shows, ‘dressing ugly’ featured prevalently. It was almost post-normcore here, with the focus less on key pieces and more on the overall vibe.

In London, Martine Rose’s layered looks saw quarter-zips and shirts combine brilliantly, while, in Paris, Demna Gvasalia’s Balençiaga line dedicated its whole show to fathers – even using actual families to model boxy suiting, classic blue jeans and pinstriped shirting.

Piña colada prints

Pictures: Imaxtree

Pictures: Imaxtree
Haute handyman


Go shorty
Since Gosha Rubchinskiy introduced short shorts to its collaborative SS17 line, hems have been gradually creeping higher. For SS18, we’ve hit peak shortness, but designers have still managed to make the cuts wearable.

Pictures: Imaxtree

Mac daddies

Pictures: Imaxtree