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BRAND FOCUS

TED BAKER SS17

By Sam Higgins, 7 April 2017

Spring’s arrived and not only has it brought sunny weather, it’s opened the floodgates to countless invitations to weddings, garden parties and the like. Luckily, Ted Baker’s new SS17 collection brings a smart touch to everyday staples, ready to help you tackle every social occasion in your calendar.

brand focus ted baker ss17 asos

Picture: ASOS

Let’s face it – the last thing you want on a hot day is to be buttoned up in a two-piece suit, so sticking to the sartorial grey area that is ‘smart/casual’ can reap stylish and seasonally appropriate rewards. Ted Baker’s latest line negotiates this challenge with ease – its grey chinos providing a versatile base for you to dial up the neatness as you wish. 

 

For a casual touch, pinroll the cuffs and throw on a simple navy pocket tee up top, keeping hold of your textured bomber for when the sun sets. Alternatively, swap out the tee for a short-sleeved white shirt, buttoning it to the top in formal ‘fits or leaving it open with a tee layered beneath for a laid-back look. Shop the collection below and explore the range in more detail with the brand’s 360-degree video.

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