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Spring’s arrived and not only has it brought sunny weather, it’s opened the floodgates to countless invitations to weddings, garden parties and the like. Luckily, Ted Baker’s new SS17 collection brings a smart touch to everyday staples, ready to help you tackle every social occasion in your calendar.

brand focus ted baker ss17 asos

Picture: ASOS

Let’s face it – the last thing you want on a hot day is to be buttoned up in a two-piece suit, so sticking to the sartorial grey area that is ‘smart/casual’ can reap stylish and seasonally appropriate rewards. Ted Baker’s latest line negotiates this challenge with ease – its grey chinos providing a versatile base for you to dial up the neatness as you wish. 


For a casual touch, pinroll the cuffs and throw on a simple navy pocket tee up top, keeping hold of your textured bomber for when the sun sets. Alternatively, swap out the tee for a short-sleeved white shirt, buttoning it to the top in formal ‘fits or leaving it open with a tee layered beneath for a laid-back look. Shop the collection below and explore the range in more detail with the brand’s 360-degree video.