The cool kids have been in Austin, Texas, this past week. South by Southwest just completed its 30th year as the music industry’s number one gathering of new acts and next-big-things. As usual, we’ve been keeping an eye on the action, picking out which hopefuls have made a sartorial as well as musical impression.
SXSW STAGE STYLE 2017
By Matt Glazebrook, 20 March 2017
Lil Uzi Vert and Meek Mill
If you’re headed to a multi-venue, city-based music festival – particularly one in somewhere as sweaty as Austin – packing a good stock of vintage band merch and other statement tees is a strong place to start. Lil Uzi Vert’s got the right idea with his cool wolf-print top, although those leather trousers aren’t going to do him any favours when it gets humid in the mosh pit. Meek Mill goes for a more well-rounded option, rocking old-school Slayer with some well-ventilated ripped denim.
SXSW has come a long way from its initial incarnation as a regional music seminar attended by a few hundred industry insiders, as it was three decades ago. Today, it attracts artists from all over the globe, including Brazilian psych rock group Boogarins, who turned up in Texas armed with the excellent hair and dungarees of lead singer Dinho Almeida.
Pro tip: if you aren’t 100% convinced that your retro ringer tee and forest-green tonal track top and headband combo will deliver you enough adoring music festival attention, adding in a fluffy little pooch should tip the balance.
Hip-hop head and good hair haver Denzel Curry flips the band merch convention on its head, by rocking a top from Miami streetwear label Stray Rats that reconfigures the Smiths’ classic The Queen Is Dead album cover. Some tees are better than others.
SXSW isn’t all about getting sweaty up on stage to impress the watching industry bigwigs. Sometime’s it’s about hanging out in storage rooms, looking fresh in your oversized pink T-shirt, camo jacket and fisherman beanie – like R&B up-and-comer Jacob Banks here.