Shouting out sneakers and stylish stuff aside, we're all about bigging up the next big thing, which is why ASOS has launched ASOS Supports Talent to help young creatives as they turn their ambitions into real-life projects. Here are some of the cool new talents we've hooked up with so far.
Four stylish creatives
By Luke Keleher, 27 September 2016
There's new UK hip-hop face Loyle Carner, who we're helping to establish a charity to support young people with ADHD, as well as up-and-coming grime star Elf Kid, who we're backing as he travels across the world to record new music.
There's also New York-based chef Phillip Basone, who's launching a pop-up restaurant with ASOS' assistance, and French artist Lucas Beaufort, who's exhibiting and auctioning his mixed-media artwork for charity.
Want to find out a bit more? Check out these guys and the rest of the final eight right here.