STYLE. GROOMING. INSPIRATION. ADVICE.
Coolest kits: Europe 2016/17
By Matt Glazebrook, 20 August 2016
We’ve counted down the most on-trend kits on show in this season’s Premier League, but how do England’s finest square up to the competition across the channel? Let’s see, shall we?
5. Celta Vigo away
This season, Celta Vigo will spend half the Spanish Liga campaign cunningly disguised as Sweden in the 70s. It's an unusual plan, but who we are we to doubt it? After all, Sweden in the 70s gave the world ABBA, Björn Borg and cool, minimalist away shirts in royal blue with yellow pinstripes. Style yours with camel cord trousers and adidas Gazelles for a suitably retro take on Scandi style.
4. Paris St Germain home
There's a reason why PSG's shirt is the streetwear aficionado's footy top of choice. Cool kids from M.I.A. to NBA star Kevin Durant (plus a whole host of French rappers) have realised the off-duty potential of the chic Parisians' navy blue and burgundy tones and neat geometric approach. Nike wisely hasn't messed too much with the basic template this time around – adding slick red micro-stripes in place of the usual single vertical bar and sensibly ditching last season's unnecessary black shoulder panels. Wear yours oversized over slim-fit ripped jeans and a pair of Vans.
3. Deportivo de La Coruña third
There are retro-effect anniversary kits and then there's Deportivo La Coruña's 110-year anniversary third shirt. Not only have they dug out an old colour scheme from the vaults – an unusual and sophisticated slate grey that formed the basis of the Galician club's first ever strip – they've added a vintage-style collar, an olde-world monochrome 'DC' badge and, best of all, an era-appropriate throwback sponsor's logo. A for effort and at least a B+ for artistic expression. Keep things similarly classy elsewhere and go tonal with charcoal chinos and white plimsolls.
2. Ajax away
The health-goth trend has been around for a few years now and you'd think it would provide fertile ground for those seeking to meld footy with fashion. And while it's true that all-black kits are no longer a rarity, few teams have come close to nailing the gothleisure look as precisely as Ajax's new change shirt. A none-more-black base layer kicks things off moodily, while three scrawled Xs down the middle bring a punk edge and futuristic turquoise trim adds a finishing sporty/street touch. Swerve the turquoise shorts and wear black shorts over black leggings, and throw a longline black hoodie over the top for the full ninja effect.
1. Porto away
Pity the poor footy kit designer, compelled by commercial concerns to come up with a new twist on a basic design every single season, with only a limited colour palette to work from. The temptation, to avoid churning out the same old look each year, is to go ultra wacky and garish. So kudos, then, to Porto's creative team – while other teams wallow in the neon-splattered gutter, they've been looking at the stars. The Portuguese giants' new midnight-blue-with-pale-blue-constellations away top feels genuinely fresh and futuristic, yet subtle and wearable. Rock yours with dark blue joggers, minimalist sneaks and a kimono.