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New in: Reebok Ex-O-Fit Gum

There are few looks so synonymous with UK streetwear as a white leather, gum-bottomed Reebok. This #SneakerSunday, we're playing on home turf and sticking the spotlight on the Ex-O-Fit Gum.

new in: reebok ex-o-fit gum

Picture: ASOS

Boasting the super-soft leather upper and low-cut silhouette that brand fanboys know and love, this edition perches on a classic white midsole with gum accents across the forefoot and heel. Of course, there's a bit of a logo shoutout across the tongue and outer panel, making this the ideal shoe for nailing this season's 90s resurgence.


Crisp and clean in an all-white colourway, these sneakers are an easy win for low-key summer dressing with more than just a hint of the terrace-inspired aesthetic. Wear yours with a pair of 501s, a retro, branded sweater and fresh white socks to fully submerse yourself in the throwback trend.

Head over to our Instagram @asos_man for a chance to win these bad boys right now.