The film is inspired by the idea of a lazy summer day spent killing time with mates, and celebrates four new-season trends. From the utilitarian, khaki blush-hued streetwear of Underground to Bleached Out's clean, Scandi denim styles in calico, indigo and light blue – strong, boxy silhouettes and a soft, neutral colour palette root the lookbook in 2016. At the same time, the 50s-meets-90s grungey beach vibes of Surf Rat and the 80s summer smartwear influence of Riviera ensure the contemporary edge is mashed up with a more old school warm weather aesthetic.
ASOS SS16 Menswear Lookbook
By Matt Glazebrook, 9 March 2016
ASOS Menswear Lookbook Spring/Summer 2016
The SS16 Menswear Lookbook stars Connor, Benny, Boyd, Lucas, Darius and Jake – a London-based group of friends working in fashion and music – and was shot on location in Tenerife by the ASOS team this January. Shop some of the threads on show below, and stay tuned to Style Feed for the rest of the new-season drops as they hit the site in the coming months.