SXSW stage style 2016
By Matt Glazebrook, 22 March 2016
The entire music industry has had its out of office on for the past week, having decamped to Austin, Texas, for the annual booze, schmooze and new bands-fest that is South By Southwest. For us, it was a chance to assess this year's crop of aspiring acts from a purely visual perspective – here's who we're tipping for future style icon status.
If Young Metro don't trust you, we're gonna... not tell you about his excellent taste in casual streetwear. Everyone's favourite new producer rocked up to Austin wearing a very on-trend camo jacket and boldly paired it with a graphic T-shirt from the mega-hyped Supreme SS16 collection. Print-clashing nailed, he toned the rest of his 'fit right down with black skinnies, a black bandana and black Vans Old Skools.
Desiigner (and Pusha T)
It's actually all pretty basiic for Kanye-collaborating young gun Desiigner, in his nice-but-simple khaki tee and blue skinnies. Pusha T shows him how a music biz veteran does it in in his full Real Madrid retro adidas tracksuit and complementary black-and-white ringer tee. Like Zinedine Zidane, smashing it into the sartorial top corner.
With a grooming game as lit as that of Brooklyn's Flatbush Zombies, it can be tough for your threads to get the attention they deserve. But even competing with Zombie Juice's heroic beard and Erick 'the Architect' Elliott's strikingly straightened 70s rocker hair, this collection of threads – featuring some grungy plaid layers, a T-shirt from new Brit streetwear stars Dover Street Market and the ubiquitous ripped skinny jeans – manages to catch the eye.
Why the sad face, Gallant? Your neo-classic R&B is getting hyped to the stars and you've clearly already locked down your coolest-guy-in-the-room musician styling, with your longline black hoodie, black T-shirt, black skinny joggers and minimal gold accessories.
That's more like it Anderson Paak. The soon-to-be-huge soulful hip-hopper wears a smile as big as the Texas sun as he shows off an appropriately old-school and chilled-out combo of white Chuck Taylors, black slim-fit jeans, a gold patterned jacket and vintage Terence Trent D'Arby T-shirt.
Hotly tipped rapper GoldLink also got the 80s pop tee memo, rocking this so-faded-it's-barely-recognisable New Kids On The Block top. Dues paid, the Washington DC lyricist is free to relax with the rest of his 'fit and does so admirably in red adidas joggers and some frosty-fresh all-white Nikes.