He once said 'My greatest pain in life is that I will never be able to see myself perform', so it makes sense that Kanye West would want to piggyback on a little bit of that audience vibe by wearing his own merch.
OUTFIT OF THE DAY
Outfit of the day #715
By Sarah Kershaw, 4 February 2016
At LAX (aka the celebs' catwalk) recently, he added fuel to the rumour that his whole life is one big art installation by wearing his own Yeezus tour hoodie as part of a strong all-black outfit.
The merch – soon to be replaced, we assume, with something a little more 'wavy' – was teamed with a black beanie, black Gosha Rubchinskiy sweats and, humbly forgoing his own Yeezy kicks, a pair of adidas Boost sneaks. He finished the travel-ready look with a Bottega Veneta holdall but if you don't quite have the Kanye-esque funds to copy, one of these will do you proud for city breaks, holidays and general 'greatest living rockstar' posturing.