Whose style are you a fan of?
I love Drake – I’m a huge fan of his and how he manages to appeal to a mass market with a record like Hotline Bling. Pharrell consistently represents and Kanye is someone I always consider to be really stylish. Travis Scott, he’s on some sort of wave, and Olly from Years & Years is a pretty fashionable kid.
What do you think of UK men’s style and what makes it interesting?
It’s continuously on the rise – your average UK man is paying attention to style more and more. You only have to look at massive retailers adjusting the way their collections look – everything’s a lot more trend led now. People are also wearing more high-end stuff, too – you’ll be watching X Factor and be like, ‘oh, is that Lanvin?’. I think LC:M is big part of that, it definitely brings your attention to up and coming designers – I think it’s doing a lot of good.
Have you always been into fashion?
I haven’t been buying Vanity Fair or GQ since I was two, but when I started doing music videos and stuff, I began to consciously pay attention to my image. When you’re the same age as everyone listening to your music, you’re like ‘How do I stick out?’.
Why is it important for you to stand out?
Everything’s always been about taking it to the next level, aspiring for more through my music, clothes and whatever else. You know when you first get that Louis Vuitton jacket, it’s plain but you can tell by the two dots, and everyone’s like, ‘Ah, this is a bit more luxe’.