Most stylish snowboarders
By Chris Sayer, 21 January 2016
Heading to the slopes this winter? No doubt you’ve sweated over which snow jacket and trousers combo to splash out on this season. But have you considered what to rock for all that après-ski partying you’re about to do? To help you out, we’ve picked out five of our favourite pro snowboarders who not only look cool as hell when they’re on their boards, but dress sharply when they’re off them, too…
For mere mortals, breaking a rib means a couple of weeks of sofa time, Netflix binging and general moping around at home. But when you’re 22-year-old pro rider Mark McMorris, such a savage injury means nothing. In fact, the perpetually stoked snowboarding golden boy won his Olympic bronze medal in 2014 with that very ailment. And when you’re that gnarly, you can approach any sartorial challenge, from geek-chic formal to simple streetwear basics, with no stress at all.
If you asked us to draw a classic pro snowboarder off the top of our heads, we’d sketch something pretty close to Californian John Jackson. With epic dreadlocks, a scruffy beard and a slacker/cool aura about him, this 90s teen prodigy turned big-mountain rider is so effortlessly awesome that he can even make old man hobbies, like salmon fishing, look sick.
We’ll bet that, nine times out of 10, Swiss legend Nicolas Müller’s name will crop up when you press any respected snowboarder for their top five riders of all time. Here he his, perfectly representing the standard off-duty uniform of the pro snow athlete: basic beanie, plaid shirt over a plain white tee, skinny chinos and knackered trainers. Skateboarding over flames is optional.
There are five things every man should stash in his pockets before he heads to the top of the mountain: a handful of change for a midday beer; a couple of fun-sized Mars Bars for that much-needed energy boost; a GoPro to video your most insane run; a beanie to keep your noggin toasty and a pair of sharp shades to stop your eyes turning to crisps. For the last two, Helsinki’s finest big-air boss Eero Ettala knows what’s up.
If you’ve got Russian Vogue knocking on your door and begging to feature you in their hallowed fashion pages, you know you’re dressing OK. Olympic gold medal-winning Iouri Podladtchikov (or ‘I-Pod’ for short), and inventor of the mind-boggling YOLO flip has become a ‘model’ snowboarder in more ways than one, but no matter how many million-dollar suits he dons, a scruffy bedhead ‘do shows the world he’s not compromising on his gnarly shredder roots.