Though indisputably a product of the sportswear scene (the brand was founded by Britain's greatest ever – sorry Andy – male tennis player), Fred Perry has been associated with music almost as long the laurel wreath logo has existed.
Fred Perry's sprezzy threads
By Matt Glazebrook, 10 July 2015
From mods in the 60s through skinheads and two-tone teens in the 80s, to countless indie kids from the 90s until now, the brand’s slim-cut polo shirts and lightweight jackets have been the uniform of choice for moshing, skanking, staring at the floor moodily and pretty much anything else you could think to do while listening to your favourite song.
Fred Perry continues to embrace this tuneful heritage, including in its sponsorship of the recent Dot To Dot Festival – which this year saw the Fat White Family's sleazy rock 'n' roll, PINS' raucous garage-meets-girl group sound and Hinds' enjoyably chaotic low-fi indie shake the foundations of various venues in Nottingham, Manchester and Bristol.
In terms of the label's latest gear, they wisely haven't strayed from the usual retro template (one given fresh flavour by fashion's current obsession with 80s/90s casualwear). A block-colour track top, white polo shirt, pale blue jeans and crisp white kicks is an outfit fit for gig-going in any decade, with the addition of an old-school holdall to hold all your important bits (wallet, jacket, collection of rare northern soul 45s). And such is the laurel wreath's cultural kudos, FP's one of those rare brands that it's OK to go (more or less) head-to-toe in.