New in: Champion
By Sarah Kershaw, 30 March 2015
We've already told you how retro sports brands and in-your-face logos are going to be huge this year, and now it's time to meet your wardrobe's new best-mate brand.
You may remember Champion from basketball jerseys of the 90s, when it was the outfitter of the NBA, from the stands of English footy clubs in the noughties, or from the backs of Jay Z and 50 Cent. Born in 1919, this all-American sports brand (creators of the first ever hoodie, FYI – thanks, dudes) has had a fashion reboot for 2015, bringing its huge, Stars & Stripes-coloured insignia back to coincide perfectly with the current logomania trend.
These sweats and hoodies are the answer to all your weekend casual questions. Fly enough to show you're in the know, they're also laid-back and comfy enough for all your Saturday plans. Pair with turned-up stonewash jeans and classic kicks, or go full Champion tracksuit with matching joggers for a fresh take on the nu-lad look.