South By Southwest, the annual festival of music, film and being a bit too cool for school, has just wrapped up its week in the Austin sunshine. For the various industry types jostling to get into the bars and clubs of Texas' hip capital, the game is to spot the major hype act while they're still at the driving-their-own-tour-van level of success. For the musicians themselves, it's the inverse: stand out from the microphone and guitar-toting hordes and secure that big record contract/endorsement deal.
One way of doing this is to have killer tunes, but it doesn't hurt to make sure your threads are already fit for a world tour. Read on to see which up-and-comers (along with a few more famous faces) turned heads in the SXSW crowd.