SXSW 2015 stage style
By Matt Glazebrook, 23 March 2015
South By Southwest, the annual festival of music, film and being a bit too cool for school, has just wrapped up its week in the Austin sunshine. For the various industry types jostling to get into the bars and clubs of Texas' hip capital, the game is to spot the major hype act while they're still at the driving-their-own-tour-van level of success. For the musicians themselves, it's the inverse: stand out from the microphone and guitar-toting hordes and secure that big record contract/endorsement deal.
One way of doing this is to have killer tunes, but it doesn't hurt to make sure your threads are already fit for a world tour. Read on to see which up-and-comers (along with a few more famous faces) turned heads in the SXSW crowd.
Pop/R&B sensation Shamir (right) has gained almost as many plaudits for his fresh style as for his uncompromisingly sassy 80s-flavoured tunes since emerging last year. This getup, pairing a sawn-off vintage Led Zeppelin T-shirt with skinny-fit yellow jeans, is another winner. Veteran streetwear hero Wiz Khalifa (left) also rocked the old-school band tee vibe, combining a Notorious B.I.G. top with jacket and shorts in matching shades of stonewash denim. Strong.
Brit indie hopefuls Wolf Alice haven't quite got their band style coordinated yet, but that's no bad thing. Collectively, they offer plenty for the would-be guitar-slinger to emulate, from all-black rockabilly to punky denim-jacketed scruffiness. Top footwear all round, too.
The 90s revival continues apace with the rise and rise of synth-poppers Years & Years. Look at actor/singer Olly Alexander here (left), rocking oversized Calvin Klein like he's in Beverly Hills, 90210 rather than at SXSW 2015. Hotly-tipped Atlanta, Georgia, singer Raury (right), meanwhile, mines a different vein of retro fashion: 70s boho shirts, southern-fried headgear and ripped white skinny jeans.
Despite appearances, it's not always hot and dry in Texas. Luckily, Brooklyn rap prodigy Joey Bada$$ came prepared for April showers with his ace brown Carhartt denim jacket layered up over a basic hip-hop basketball vest and bling combo.
We've been saying for a while that capes for chaps are going to be a thing. Atlanta rap rising stars OG Maco (left) and Future (right) clearly got the memo.
Chicago indie-rockers Twin Peaks aren't shifting any paradigms, musically or stylistically. But just as there's never much wrong with a jangly, Stones-y stomp, it's hard to argue with a floppy-haired frontman in a retro sports tee, whatever decade it is.