Rather than an arboreal fetishist, a lumbersexual is a combination of a lumberjack (apparently a byword for honest plaid-shirted manliness) and a metrosexual (your basic well-groomed and suavely attired man-about-town). And, while the portmanteau itself might grate, the principle at work here is sound. Let's be clear: there is absolutely nothing wrong with dressing like a rugged outdoorsman and not letting the lack of any actual wilderness in your vicinity get in the way.
So how does one get onboard the lumbersexual bandwagon? Well, friend, it's pretty darn simple. Grab some rustic staples – your brown work boots, your blue jeans, a fisherman-style beanie and, of course, a checked flannel shirt. Next add in a few dapper flourishes – a backpack with Harris Tweed detailing, a bushy-yet-well-manicured beard, an armful of old-school tattoos. Finally, stride out in your nearest trendy urban locale, secure in the knowledge that you are at the very cutting edge of contemporary menswear categorisation and, more importantly, you look bloody brilliant.