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Coolest Kits: Premier League

It seems like only yesterday we were gazing Brazil-wards and casting our eyes over the stylish, the prosaic and the downright bizarre efforts on show there (not to mention those of the players wearing them). Yet here we are with a whole new football season stretched out in front of us – and a whole new set of shirts to critique via the lens of serious menswear knowledge

As ever, there will be some rubbish on display on the fields of England this autumn and winter (we're looking at you, Manchester United's great big pick-up truck radiator grille of a sponsors' logo), but we've highlighted some of the more fashion-forward looks from this season's line-up of Premier League kits. Read on and see how they compare to the classics of soccer seasons past.



Manchester City

The reigning champs return for a solid effort for season 2014/15. The Sky Blues' tops have been getting a bit less sky-like over the years, and this fuss-free number shows off the newly punchy, bright-blue colour scheme nicely. All traces of white have been banished, along with any other distracting details. It's all about the bright blue, basically.


Possibly inspired by...

Craig Green's SS15 menswear show had that whole 'nothin' but blues' thing locked down.



Swansea City

The Swans' all-white Adidas template is a pretty solid starting point for any kit, but what elevates their 2014/15 iteration is the insignia of sponsors Goldenway Global Investments, or GWFX. Not only is its mix of shapes, numbers and Chinese characters brilliantly enigmatic, it brings a graphic pop-art edge to the monochrome backdrop.


Possibly inspired by...

Christopher Shannon went big on monochrome and graphic prints for his SS15 collection.


Picture: PA, Splash


The southwest London pretenders to the Premier League throne took their cues from 80s sci-fi landmark Tron for their new third kit, with excellent results. Black, accented with neon blue shards of light, and as well suited to a light cycle race around a computer mainframe as to football on boring old grass.


Possibly inspired by...

Givenchy creative director Riccardo Tisci had clearly been renting the same VHS tapes as Chelsea's kit designers, if the brand's SS15 menswear shows are anything to go by.


Picture: Rex, Retna


Similarly out of left-field, albeit from a very different era of left-field, is Arsenal's third strip. The diagonal stripes in shades of blue evoke a sort of 1920s regatta feel, while a subtle flash of bright green brings a contemporary edge.


Possibly inspired by...

Jonathan Saunders also combined jaunty, oh-so-English diagonal stripes with a pop of fresh minty green in his SS14 looks.


Picture: Getty, Alpha

West Ham

The football under manager 'Big' Sam Allardyce might not be pretty this season, but the shirts certainly will. Classic claret and blue has been livened up with a whole bunch of horizontal pinstripes for a killer geometric look.

Definitely inspired by...

OK, no point beating around the bush with this one. The only more thing more 'West Ham in the mid 80s' than the Hammers' new Frank McAvennie-era revival top is Frank McAvennie's bleached and permed mullet.