STYLE. GROOMING. INSPIRATION. ADVICE.
Buying a new pair of trainers is surely one of life's great pleasures, followed closely by the comfort and familiarity of some satisfyingly worn-in sneaks. But while some kicks only get better with age, becoming old and worn in all the right ways, others lose a little bit of their magic. So, with that in mind, we’ve pulled together a handy video and step-by-step guide to keeping your favourite footwear looking box fresh.