The 70th Cannes Film Festival kicks off today, which means a fortnight of premiere parading, industry schmoozing and dapper beachfront promenading by the international movie industry's beautiful people in sunny southern France. Let's take a look at what the class of 2017 are up against with our rundown of classic Cannes style.
10 ICONIC CANNES LOOKS
By Matt Glazebrook, 17 May 2017
Kirk Douglas (1953)
With all the glamorous eveningwear and preening press calls, it's easy to forget that Cannes is – at heart – a holiday resort. Kirk Douglas didn't in 1953, when he looked perfectly at ease (certainly more so than the buttoned-up chap behind him) in a classic pair of swim trunks, hanging with none other than Brigitte flipping Bardot, who was there to complete his 'Aren't I just the coolest thing on Earth?' look.
Marcello Mastroianni (1960)
What's cooler than kicking back on the Côte d’Azur in a rad linen suit and shades? Kicking back under a giant billboard of yourself in an equally rad linen suit and shades, that's what.
Ian McShane (1978)
Look, it's Al Swearengen from Deadwood (or, if you're of a slightly older vintage, Lovejoy) bringing classic Cannes summer suiting bang into the late 70s. He makes a white jacket and black shirt look positively caddish with a silk scarf.
Mickey Rourke (1989)
Kudos to Mickey for updating Riviera suave for the brash, bold-coloured 80s. Statement blazer, faded blue jeans, cowboy belt buckle and deeeeeep V-neck make for a look that says, 'Where's my damn yacht?'
Hugh Grant (1996)
'I'm on a boat! Everybody look at me 'cos I'm sailin' on a boat.' Yes, Hugh – and you're also rocking a nicely 90s interpretation of Côte d'Azur couture: Ray-Ban Clubmasters, loose-fit shirt and the floppiest of fringes.
Johnny Depp (1998)
Not exactly embracing the spirit of the Cannes spectacle, Johnny hung out in the hotel bar all tattooed and work-booted in 1998, rather than parading for the beachfront paparazzi in a linen three-piece. He does look cool, though.
Ryan Reynolds (2014)
We've praised Ryan Reynolds' contemporary take on the sockless Riviera playboy look before – all brogued, be-blazered and polka-dot pocket-squared – but doesn't he just nail it? Looks like Rosario Dawson and Mireille Enos agree with us, the rogue.
Ryan Gosling (2014)
Artfully battered boots and a lightweight shirt made this one of Mr Gosling's more understated Cannes 2014 get-ups, but it just oozes that Marcello Mastroianni-inspired, dapper, Euro-gent vibe. Christina Hendricks, meanwhile, is a plausibly Anita Ekberg-esque sidekick.
Xavier Dolan (2015)
Canadian directing wünderkind Xavier Dolan is a fan of peacocky formalwear and statement prints, so it's no surprise he swerved classic Cannes cool for something bigger and bolder in 2015. Specifically, a tulip-patterned Valentino blazer that, dressed down with ripped black skinny jeans, an unbuttoned white shirt and black Ray-Bans, brought a bit of rockstar strut to the Promenade de la Croisette.