5 brands to wear in 2014
By Gavin Jewkes, 28 December 2013
A brand with its roots planted firmly in London streetwear, Dope Chef takes a pretty fearless approach to design, which sees it referencing influences from athletics, tattoos and military prints, too. Fancy…
Flying the flag for emerging British streetwear, Ichiban produces the kind of tongue-in-cheek logo tees that make your mum feel a bit uneasy, which, by the way, is a good thing. But its range of cool graphic sweats and tees is what marks it out as a real contender for your new favourite brand.
When it comes to punchy colours and eye-popping, quasi-cartoonish designs, Joyrich has things nailed. Keep the rest of the outfit simple and wear with a thick layer of confidence underneath.
Packed full of high-energy graphic prints and baseball-inspired shirts, jerseys and jackets, SikSilk is one of the brands we’re tipping to go large in 2014. It looks fresh and is a solid nod to all the sporty clobber that’s billed to takeover next year, thanks in the main to excitement surrounding the Winter Olympics and World Cup.
If you’re in the market for mind-bending prints with a bit of street edge thrown in for good measure, Systvm is your brand. Look out for its signature ‘10’ prints in honour of its lucky number.