Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Internet Explorer

FEATURE

5 brands to wear in 2014

By Gavin Jewkes, 28 December 2013

Making a New Year's Resolution you can stick to is easy. Just try some of the latest streetwear brands to land on site, and vow to look damn excellent in 2014.
5-new-brands

Picture: ASOS

Dope Chef

Dope Chef

A brand with its roots planted firmly in London streetwear, Dope Chef takes a pretty fearless approach to design, which sees it referencing influences from athletics, tattoos and military prints, too. Fancy…
5 brands to wear in 2014

Picture: ASOS

Ichiban

Ichiban

Flying the flag for emerging British streetwear, Ichiban produces the kind of tongue-in-cheek logo tees that make your mum feel a bit uneasy, which, by the way, is a good thing. But its range of cool graphic sweats and tees is what marks it out as a real contender for your new favourite brand.
5 brands to wear in 2014

Picture: ASOS

Joyrich

Joyrich

When it comes to punchy colours and eye-popping, quasi-cartoonish designs, Joyrich has things nailed. Keep the rest of the outfit simple and wear with a thick layer of confidence underneath.
5 brands to wear in 2014

Picture: ASOS

SikSilk

SikSilk

Packed full of high-energy graphic prints and baseball-inspired shirts, jerseys and jackets, SikSilk is one of the brands we’re tipping to go large in 2014. It looks fresh and is a solid nod to all the sporty clobber that’s billed to takeover next year, thanks in the main to excitement surrounding the Winter Olympics and World Cup.
5-new-brands

Picture: ASOS

Systvm

Systvm

If you’re in the market for mind-bending prints with a bit of street edge thrown in for good measure, Systvm is your brand. Look out for its signature ‘10’ prints in honour of its lucky number.

SHOP THE STORY Items