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Men's American Crew

A Colorado-born men’s beauty brand with a reputation for getting the job done, American Crew is the go-to grooming label for many professional stylists, as well as the everyday modern man. The brand's OG amber-coloured bottles have been a thing since back in the 90s, when founder stylist David Raccuglia used a bottle of maple syrup to convince distributors his idea was the future of grooming. And while the signature shade stands out on the shelves, it’s the brand’s commitment to making sure men’s grooming is accessible to everyone that gives it an edge. Stock up on American Crew thickening shampoos, vitamin-boost conditioners and a range of waxes and gels designed to effortlessly tame your mane. Recognising that no man’s hair is the same, the brand has developed products that can hold unruly curls in place and add texture and depth to thinner locks. American Crew also has you covered when it comes to shaving products – think cooling lotions and moisturisers, plus nourishing beard balms and cleansers. Treat yourself with the label’s salon-quality grooming products that ensure you can always effortlessly feel your best.