Starting out on Spitalfields Market in East London, Gemma Shiel founded her cult graphic illustration label, Lazy Oaf, in 2001. Starting with a small collection of t-shirts, the label has steadily grown into a lifestyle brand featuring bodycon skirts, jersey dresses and playful accessories, all adorned with the Lazy Oaf's signature punchy prints. Inspired by the '90s and Gemma's childhood memories, expect bright colours and pop culture graphics.
SIZE & FIT
Model wears: one size
LOOK AFTER ME
Machine Wash According To Instructions On Care Label