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Product & Stock

What is ASOS on Google Assistant?

What is it?


Welcome to a brand-new way to browse ASOS - meet Enki, your shopping guide on Google Assistant. Allowing you to interact with us using only your voice for the first time ever, you can use ASOS on Google Assistant to discover the latest products from a selection of categories by simply asking us.   

This is just the start - we've got loads more planned for Google Assistant in the future.


Where is it available?


Enki is currently only available in the UK and US. We're always trying to improve our products, so keep your eyes peeled for news on when Enki will be available in other countries.


Where can I find it?

Available on the Google Assistant app (Android and iOS users) and Google Home smart speaker, our customers based in the UK and US can use Google Assistant to find products quickly, using voice or text, which you can add to bag directly from your device.

Activated by messaging or telling Google: 'Talk to ASOS', Enki will keep you up to date on the latest drops from our top brands, exclusive labels and fashion favourites. So not only can you shop the products you love, there'll also be plenty to explore and get inspired by along the way.

FYI, right now, Enki can help you find new products in the following categories:

  • Womenswear jeans, dresses, coats, jackets, shoes, jumpsuits and/or playsuits
  • Menswear jeans, jackets, coats, shoes, boots, trousers and/or chinos