We don't promote or sell real fur. We're members of The Fur Free Retailer program which is supported by the Fur Free Alliance (FFA), an international coalition of leading animal and environmental protection organisations worldwide.
Animal products and synthetic materials made to look like animal products must be clearly labelled as faux on the product description and care label to avoid confusion.
All ASOS Brand suppliers and brands are required to provide information on the name of the species of animal used in their products (both common and scientific name) and the country of origin from where the animal was reared.
It has been highlighted in the media that faux fur is being substituted with real fur by manufacturers as it can be cheaper than synthetic materials. ASOS firmly believe this is not acceptable and raise awareness with internal teams to identify real fur from fake. We also conduct spot checks on products to check that faux fur is not being substituted with real fur.
Find more information about the international FFA program here.
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