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Why don't you just ship everything in cardboard?

We've looked into this in huge detail and, having carefully weighed up the pros and cons, we're confident that we've currently got the right balance between plastic and cardboard.

If we simply switched all our packaging to cardboard, our carbon emissions would actually increase by 50% - yes really! This is because plastic packaging is more durable and lighter to transport than cardboard, and takes up less space in a lorry - which means fewer vehicles on the road and reduced climate impact.

We know plastic isn't perfect though, so our plan is to increase the amount of recycled content in our plastic packaging (currently at 80-90%) and switch to widely recyclable plastics.

If you send your packaging back to us, we'll recycle it for you - either by reusing it, or by processing it back into plastic pellets which are then made into new products, including ASOS bags (made from 80-90% recycled content). For deliveries where we do need to use cardboard (such as bulky items), we use 100%-recycled boxes made from responsibly sourced wood.