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What else are you doing to reduce your packaging?

As well as increasing the amount of recycled content in our plastic packaging (currently at 80-90%) and switching to widely recyclable plastics, we're doing lots to reduce the amount of plastic we use. Our bags are now thinner (but just as durable) and come in a wider range of sizes so that packaging fits appropriately, creating less waste and carbon emissions.

As well as reusing as much undamaged packaging as possible, we process used ASOS bags to create new ones. So, the more you send back to us, the more recycled content we can put back in.

We also have some innovative projects in the pipeline to help us move away from single-use plastic. We're not quite able to talk about these yet, but we know it's an important challenge and we hope to have something to share with you soon.