In 1976, sisters Jean and Jane Ford flipped a coin – heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We’ve handpicked a few of its products and it's safe to say that the POREfessional primer and They’re Real! mascara are two of our faves. Check out the brand’s high-beam highlighter too – it’s won awards, don’t you know.
Product size: 0.17g
Use short, upward strokes to fill in brows Build colour with repeated strokes Brush through with a spoolie brush to soften any harsh lines