THE CIRCULAR COLLECTION
By Steven Potter, 28 September 2020
Yep, as well as being a seriously good wardrobe win, this innovative new line is all about reducing, reusing and recycling. To be more specif, it’s created using the three circular-design foundations: designing out waste; versatility and durability; and recycling materials. Now, pieces in most circular collections only manage to achieve one of these principles, but everything in ours hits at least two (and many hit all three!). It's innovations like these that get us hyped 🙌 Check our more deets about circular fashion here. Or, scroll down to discover five key pieces from the drop.
THE FULLY RECYCLED PURPLE SUIT
Colour-drenched tailoring that's also eco-friendly? Yes, please. Now, this is a BIG DEAL, because this purple wonder is our most sustainable suit ever! Every little bit of it is made from recycled materials – even the shoulder pads. Plus, each part of the suit is made from one-fibre materials, which are super-easy to recycle (ICYDK, recycling fabrics made of two or more fibres is still pretty tricky). And, best of all, you can take it all apart to ensure TOTAL recyclability ♻️ No waste here, just peak-power dressing 🦸♀️
THE ZERO-WASTE TOP
Square neck ✅ Big ol’ volume sleeves ✅ and an on-point tonal colourway ✅ Apart from ticking off all the requirements for the ‘top’ part of your next ‘jeans-and-a-nice-top’ look, this beauty’s responsible design process makes it even more special. Our talented designers used zero-waste pattern-cutting techniques, and, just like the suit, it’s made of 100% polyester to make it easily recyclable. One top, two circular design principles and endless styling opportunities.
THE VERY VERSATILE 90S DRESS
Everything was better in the 90s, including dresses. Not only is this one inspired by our fave decade, you can also wear it not one but FOUR ways 🤯 Firstly, it’s reversible, giving you two different colours to choose from, and, secondly, you can adjust the hem to switch between mini and maxi lengths. Throw in zero-waste design and our good friend recyclability (100% viscose), and, well, we’re in love 💚
THE RECYCLABLE DENIM JACKET
This denim beauty isn’t just your new favourite trophy jacket. It’s another one-fibre winner, made from 100% BCI cotton, using recycled fibres! Plus, you can easily remove any metal details (like buttons) so it can be recycled responsibly. It’s also designed to be be worn, shared and re-loved over and over. And lastly, we’ve used lasers on it – very 3020 👽 – to get the vintage, washed effect in an environmentally responsible way. Oh, and it also comes with a handy denim-care guide so you can get maximum looks out of it for the longest possible time. Basically, it’s a lifer.
THE REVERSIBLE SHIRT
This printed masterpiece is two shirts in one, AKA an indecisive person’s dream come true – you could even switch it up during the day if you want. Expect all your pals to be eyeing up this piece, too, as it’s designed to look on-point on, well, everyone. And, yes, you can easily recycle this shirt, because, as we’ve learned, the fabric’s made of only one type of fibre: 100% polyester 🤓