BRAND BUZZ

DREAMY SUSTAINABLE DENIM

By Maybelle Morgan, 26 October 2017

Trends come and go, but everyone knows that a sweet pair of jeans are for life. What's even better is when those jeans won't cost you, or the planet, too much. Well, you’re in luck, because for 2017, Cheap Monday have introduced an organic cotton line, which means you get all the gorge denim styles, but with a major difference.

Yep, you can get reacquainted with styles you already know and love – from mom to raw-edge and skater jeans – while knowing that each pair is made with 46% less climate impact. And what does that mean? Each organic set of pants is created using 71% less water and 62% less energy. That’s guilt-free shopping if we ever saw it.