It’s official; pastel hues have taken over. With everything from fashion to Frappuccinos filling our social feeds, it's fair to say that 2017 is obsessing with the lighter things in life. Move over millennial pink – lilac is now leading the pack. Hue knew?
10 reasons to fall in lust with lilac
By Elizabeth Odey, 11 June 2017
1. Purple rain
Don’t let the winter weather dampen your style parade. Throw on this frilly rainmac and go singing in the rain.
2. Tread lightly
Suede sneakers are having a major style moment and the new pastel platform collection from PUMA is the answer to our trainer prayers. We’ll cop ours in lilac – naturally.
3. Jog on jammies
PJ dressing is a trend that has stuck around – and we’re officially stuck on it. Replace the matching silk jacket with denim, and you're owning 2017.
4. Lighter layers
If you’re considering copping some colour for your new-season outer shell, reach for the denim. This number should do nicely…
5. Mauve marbling
Tie-dye at a music festival is like the hundreds and thousands on your fairy bread. Totally unnecessary, but so much better with.
6. Fluff up your life
Ready to show your softer side? This faux-fur jacket is sure to give you all those warm fuzzy feels. Animal friendly, closet friendly, cuddle friendly...
7. Pale pins
Make the style switch from black distressed jeans to (you guessed it) lilac. An easy and fresh way to put a feminine spin on tough-girl denim.
8. Smooth operator
Is it just us, or does this space-tastic satin blouse look like it could work in both the ballroom and the boardroom? Wherever you choose to wear it, we’re into it.
9. Colour run
Whether your activewear is destined for running miles or running errands, improve your proactivity in this purple Nike number.
10. Fenty fresh
The latest PUMA x Fenty collab has arrived at ASOS, and it’s safe to say we’ve found love in a lilac place…