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HOT 10

10 reasons to fall in lust with lilac

It’s official; pastel hues have taken over. With everything from fashion to Frappuccinos filling our social feeds, it's fair to say that 2017 is obsessing with the lighter things in life. Move over millennial pink – lilac is now leading the pack. Hue knew?

1. Purple rain

Don’t let the winter weather dampen your style parade. Throw on this frilly rainmac and go singing in the rain.


ASOS rainmac, $56

2. Tread lightly

Suede sneakers are having a major style moment and the new pastel platform collection from PUMA is the answer to our trainer prayers. We’ll cop ours in lilac – naturally.


PUMA suede sneakers, $168

3. Jog on jammies

PJ dressing is a trend that has stuck around – and we’re officially stuck on it. Replace the matching silk jacket with denim, and you're owning 2017.


ASOS joggers in jacquard, $70

4. Lighter layers

If you’re considering copping some colour for your new-season outer shell, reach for the denim. This number should do nicely…


H! By Henry Holland denim jacket, $88

5. Mauve marbling

Tie-dye at a music festival is like the hundreds and thousands on your fairy bread. Totally unnecessary, but so much better with.


ASOS bum bag, $30

6. Fluff up your life

Ready to show your softer side? This faux-fur jacket is sure to give you all those warm fuzzy feels. Animal friendly, closet friendly, cuddle friendly...


ASOS faux-fur jacket, $129

7. Pale pins

Make the style switch from black distressed jeans to (you guessed it) lilac. An easy and fresh way to put a feminine spin on tough-girl denim.


ASOS deconstructed jeans, $76

8. Smooth operator

Is it just us, or does this space-tastic satin blouse look like it could work in both the ballroom and the boardroom? Wherever you choose to wear it, we’re into it.


Sister Jane blouse in satin, $95

9. Colour run

Whether your activewear is destined for running miles or running errands, improve your proactivity in this purple Nike number.


Nike training tank, $60

10. Fenty fresh

The latest PUMA x Fenty collab has arrived at ASOS, and it’s safe to say we’ve found love in a lilac place…


PUMA x Fenty fleece hoodie, $317