In 1912, Sofi Tucker began selling shea nuts at her local market in Bonthe, Sierra Leone, before going on to sell her homemade haircare remedies all over the countryside. Today, Shea Moisture is her legacy. Whether your hair is straight, wavy, curly or coiled, the brand’s products – packed full of natural and certified-organic ingredients like coconut oil, raw shea butter and hibiscus – help nourish, hydrate and control frizz. FYI, it even won The Sunday Times Style Beauty Award for ‘Best Afro Hair Brand 2020’. Discover moisturising shampoos and conditioners, strengthening hair masks and high-shine oils in our Shea Moisture at ASOS edit.