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OUR SUSTAINABLE DENIM FIT GUIDE

Yeah, yeah, those skinny jeans you've been wearing for years still look great, but isn't it time for an update? Well, you're in luck, because there's a whole new drop of fresh ASOS DESIGN fits (all under £40) waiting for you. And, even better, all of the jeans in our Responsible edit use 50% less water in their production than your average pair 🙌 Plus, they're made with responsibly sourced cotton, too – so it's a win-win. Now, with so many great fits to choose from, we know it can be a bit tricky to find your vibe, so we've created our denim fit guide below 👖 Get ready to find your new forever wingman.
A picture of a model wearing a pair of light-wash blue jeans from the ASOS DESIGN sustainable denim collection. Available at ASOS | ASOS Style Feed

Classic Rigid

Big vintage vibes. Slightly cropped and tapered for a ‘classic’ look.

ASOS DESIGN sustainable classic rigid jeans, £28
A picture of a man wearing a pair of high-waist jeans by ASOS DESIGN. Part of the new sustainable denim range. Available at ASOS | ASOS Style Feed

High-Waist Regular

Kinda dadcore, if we’re honest. A higher-cut waistline with a regular leg.

ASOS DESIGN sustainable high-waist jeans, £30
A picture of a model wearing a pair of dark-wash baggy-fit jeans from the new ASOS DESIGN sustainable denim collection | ASOS Style Feed

Baggy

The 90s in jeans form: this is our widest cut with a slouchy shape. Very 🛹

ASOS DESIGN sustainable baggy jeans, £32
A picture of a model wearing a pair of washed black barrel-fit jeans from the new ASOS DESIGN sustainable denim range | ASOS Style Feed

Barrel

Like the Baggy, but a few inches shorter so you can make the most of your new kicks.

ASOS DESIGN barrel jeans, £30
A picture of a model wearing a pair of light-wash blue, straight-crop jeans from the new ASOS DESIGN sustainable denim range | ASOS Style Feed

Straight Crop

What your ‘edgy’ mate wears. Same width from hip to hem, with some ankle on show.

ASOS DESIGN straight crop jeans, £28
A picture of a model wearing a pair of washed-black tapered carrot-fit jeans from the new ASOS DESIGN sustainable denim collection | ASOS Style Feed

Carrot fit 🥕

What’s up, doc? A looser shape across the thighs that tapers to a skinnier cut. That’s what.

ASOS DESIGN sustainable carrot-fit jeans, £32
A picture of a model wearing a pair of dark-blue spray-on skinny jeans from the new ASOS DESIGN sustainable denim collection | ASOS Style Feed

Spray-on

Cos they look ‘sprayed on’, geddit? Our tightest fit, super narrow from hip to cuff.

ASOS DESIGN sustainable spray-on jeans, £25
A picture of a model wearing a pair of black super-skinny jeans from the new ASOS DESIGN sustainable denim collection | ASOS Style Feed

Super-skinny

Not as tight as its spray-on pal, but still up there for fans of close-cut styles.

ASOS DESIGN sustainable super-skinny jeans, £30
A picture of a model wearing a pair of dark grey skinny jeans from the new ASOS DESIGN sustainable denim range | ASOS Style feed

Skinny

Before super-skinny and spray-on, there was skinny. The OG of (slightly) tighter denim.

ASOS DESIGN sustainable skinny jeans, £30
A picture of a model wearing a pair of mid-wash blue slim jeans from the new ASOS DESIGN sustainable denim collection | ASOS Style Feed

Pictures: ASOS

Slim

Want a skinny shape without the cling? Go for slim 🤷‍♂‍

ASOS DESIGN sustainable slim jeans, £32

FIND YOUR BEST NEW FIT Items