OUR SUSTAINABLE DENIM FIT GUIDE

Yeah, yeah, those skinny jeans you've been wearing for years still look great, but isn't it time for an update? Well, you're in luck, because there's a whole new drop of fresh ASOS DESIGN fits (all under £40) waiting for you. And, even better, all of the jeans in our Responsible edit use 50% less water in their production than your average pair 🙌 Plus, they're made with responsibly sourced cotton, too – so it's a win-win. Now, with so many great fits to choose from, we know it can be a bit tricky to find your vibe, so we've created our denim fit guide below 👖 Get ready to find your new forever wingman.