JANUARY'S BEST NEW DROPS
By Steven Potter, 28 January 2019
Polo Ralph Lauren
You can’t deny Polo Ralph Lauren’s status in the streetwear pantheon. Snow Beach, Sailing, CP-93 – cop-worthy picks are second nature to the US heritage brand. We’re heading back in time once more with the newest PRL line – The Great Outdoors, another result of a fruitful rummage in the archives. The main feature is the iconic Sportsmen Respect Wildlife logo, stamped across tees and camo sweatshirts.
The North Face
Outdoor enthusiasts The North Face have, as you might expect, gone all outdoorsy for their latest drop of logo tees. Also, for ultimate bragging rights, each piece is exclusive to ASOS, too. Stepping away from the minimal and iconic logo so readily adopted by streetwear aficionados, this newest crop makes use of bolder and more branding set against bright backdrops. Very 90s indeed. The graphic inspiration came from TNF’s own archives and, with retro logos tying in neatly with all the throwback trends currently doing the rounds, these pieces are hot-to-cop.
Pastel shades are basically summer in form, but there certainly isn’t anything wrong with these through autumn/winter too. Bristol-based streetwear label has just dropped a crop of tees to see you through the year in style. The brand first burst onto the scene in 2012 and quickly gained mass appeal for its cuts and minimalist approach to branding. Talking of which, this fresh selection features embroidered logos, each with a slightly different vibe. Think of this release as a more understated approach to ’ that logo lifestyle.