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EDITOR PICKS

BRAND FOCUS: DICKIES

By Lakeisha Goedluck, 20 August 2018

Originally known as the Williamson-Dickie Manufacturing Company, Dickies started life in 1922 as an overall business which sorted the American armed forces with wartime uniforms. After switching to providing civilians with clothing after the war, the Texan brand expanded across the pond to become the behemoth in the workwear industry that it is today.
A Dickies cord shacket, trousers and fleece overhead half-zip jacket available at ASOS | ASOS Style Feed

As well as supplying medical staff and hospital workers with sturdy uniform options (Dickies scrubs, it's a thing), Dickies is known for being popular amongst skaters for its durable separates. Its structural work pants are the ideal bottom-half option for half-pipe tricks, while the label’s oversized hoodies, half-zips and cord shackets keep the 90s skater aesthetic alive and kicking in 2018.

Dickies overhead jackets available at ASOS | ASOS Style Feed

As we’re entering a seasonal shift, the brand’s selection of temperate-weather picks are your ideal companion for the transitional period ahead. Invest in an on-trend emergency-orange colour overhead jacket or cover up in a logo-print khaki style. 

A Dickies striped co-ord and puffer jacket available at ASOS | ASOS Style Feed

Pictures: ASOS

Try on a pair of the brand’s iconic work pants in a pinstripe print and pair with the matching fleece-lined jacket to show that you’re game for giving the co-ord look a go. Then cap it off with a yellow puffa to layer some colour over monochrome staples. 

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