STYLE. GROOMING. INSPIRATION. ADVICE.
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EDITOR PICKS
BEST NEW DROPS OF JULY
By Lakeisha Goedluck, 20 July 2018
We're in the depths of July, which means winter still has a way to go. So if you’re in desperate need of a mood boost in the form of some new-season garms, don’t panic – here’s a round-up of the freshest picks to land on ASOS this July from Polo Ralph Lauren and Element x Keith Haring.
If you’re down to get involved with the skater aesthetic championed by street-stylers everywhere, then you need to familiarise yourself with Element ASAP. The California-born label was founded during the 90s and has been making waves from across the pond ever since. For 2018, the brand has drawn inspiration from artist Keith Haring, with his instantly recognisable sketches of sprawled human figures decorating everything from casual tees to short-sleeved shirts and lightweight jackets.
Pictures: ASOS
Always delivering up a healthy dose of streetwear, Polo Ralph Lauren is one of the most hyped brands thanks to the recent limited-edition reissues of its iconic 90s collections. From its selection of staple polo shirts and tees to its newest sailing-inspired CP-93 capsule collection, grab a piece or two from the all-American label to up your steez. Why not jump on the co-ord hype and try one of Ralph’s laid-back tracksuits on for size? Seasonal dressing, sorted.
