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EDITOR PICKS

3 SEOUL BRANDS TO KNOW

By Lakeisha Goedluck, 13 April 2018

In recent years, Seoul has made a name for itself as the world’s emerging fashion capital. And a fresh batch of streetwear and skatewear-led brands brands from the South Korean city have helped to shape the current state of the menswear scene. So, to get in on the hype, check out the most recent releases from D-ANTIDOTE x FilaANTIMATTER and Charm's, now available on ASOS.

Seoul Brands To Know | ASOS Style Feed

Starting off as a small textile business in the northern Italian town of Biella back in 1911, Fila became a streetwear favourite and was later acquired by its South Korean arm in 2007. For its latest collab, the brand has teamed up with D-ANTIDOTE – a label influenced by both Seoul and London that aims to create genderless, high-quality cuts. The collection sees Fila’s retro, road-ready aesthetic remixed with ostentatious taping, so expect oversized bum bags and slick colour-block track jackets.

Seoul Brands To Know | ASOS Style Feed

If you’re familiar with ANTIMATTER, you’ll know that the brand has a penchant for obscure graphics. Inspired by internet subcultures – think net art and vaporwave – the label often plays around with bold colours and in-your-face prints. For its 2018 offering, ANTIMATTER has designed a range of anime-covered skater-style tees and reflective sportswear separates.

Seoul Brands To Know | ASOS Style Feed

Pictures: ASOS

Charm's began as a label that offered matching looks for couples, but it has since evolved to deliver experimental streetwear pieces. In the past, the brand has joined up with the likes of Kappa to create a fluorescent collection rife with asymmetric silhouettes. So, if you’re after some standout picks, check out its selection of neon-coloured tees and logo-print tracksuits to get you geared up for autumn.

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