3 ECO BRANDS TO KNOW
By Chris Sayer, 30 April 2018
It’s no secret that we all need to do more to make planet Earth a little healthier. A handful of fashion and grooming brands have been doing their bit by working towards a greener future for years now, changing the way they do things to have less of an impact on the globe. So, here are three you should take eco inspiration from.
The true-blue denim label from Stockholm may be famous for being a catalyst in the skinny jeans movement of the mid-2000s, but it’s also set on becoming 'the most relevant and sustainable jeanswear brand on the street'. As mission statements go, it’s a big one. But it’s an ethos that it’s not taking lightly, as it’s already taken huge steps by using nasty-free organic cotton and more eco-friendly finishing processes. In fact, Cheap Monday aims to have the entirety of its denim, menswear and womenswear collections carry a ‘Sustainable’ hangtag by late 2018.
This company is so dedicated to making a difference that it’s got its very own Chief Sustainability Officer, whose task it is to ensure that the label’s always abiding by ‘the Fjällräven way’ – a path to 'a healthier outdoor life, now and for future generations'. It’s why the brand will be carbon neutral by 2025, contribute to the conservation of the Scandinavian Arctic Fox (which is on the brink of extinction) and has returned to wooden rather than aluminium frames for its famous Kajka backpacks.