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INSPIRATION AND ADVICE

ASOS INSIDER JONO TALKS SUMMER STYLE

By Lucy Glen, 15 December 2017

If you've got an appreciation for laid-back vintage vibes then chances are you're already aware of our very own ASOS Insider, Jono Friend. The Sydney-based menswear designer (and co-founder of label DearFriend & Co) is all about retro cuts, party shirts and throwback threads. We spoke to him about the last five pieces he bought from ASOS to give you the lowdown. Interested? You should be.
Jono Friend

Why did you choose it?
‘Party season calls for party shirts.’


What will you wear it with?

‘Black above-the-knee walk shorts and comfy black sneakers to match.’


Where will you wear it?

‘To the beach.’

Jono Friend

Why did you choose it?
‘Because I’m really loving floral button-throughs at the moment. They're easy to wear with everything – can be casual, can be smart.’


What will you wear it with?

‘A light-coloured smart chino and sporty sneakers.’


Where will you wear it?
‘Everywhere – from pre-drinks at the beach to out at night.’

Jono Friend

Why did you choose it?

‘I love this retro-inspired mesh top. It's very breezy on those hotter summer days.’


What will you wear it with?

‘A baggier, oversized suit pant and Dr. Martens.’


Where will you wear it?

‘House parties.’

Jono Friend

Why did you choose it?
‘This shirt is something extra.’


What will you wear it with?

‘A red cord hat and lots of accessories – always.’


Where will you wear it?

‘During the day.’

Jono Friend

Instagram: @asos_jono

Why did you choose it?
‘I think this is one of my favourites from Reclaimed Vintage.’


What will you wear it with?
‘I'll try match this with double denim but in washed-out black and wear a smarter shoe.’


Where will you wear it?

‘Date night.’

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