NEW BRAND: PARCA
By John Agnew, 27 March 2017
Need a fresh dose of streetwear steez? Look to Parca – a laid-back local label that has created a unique capsule collection for ASOS, celebrating Australia’s urban countercultures through bold colours, a-grade cuts and logo nostalgia.
With colder weather on the horizon, Parca’s range will fit right into your winter arsenal – from patterned sweats and embroidered hoodies to long-sleeved tees and year-long layering staples. Styles touch on everything from the vintage sportswear trend (championed by the likes of Fila and Gosha Rubchinskiy) to high-end streetwear flavour (think Billionaire Boys Club and skate style mecca, Huf).
'The range is inspired by everything from skateboarding to the outdoors, graffiti, hip-hop, partying, and general larrikinism,' says Morgan Schoermer, the brains behind Parca (or Paradigm Apparel for Rapid Civic Activity).
A long-time 'fiend for fresh gear', Schoermer got hooked on swish apparel in his teens, eventually landing a gig packing orders in a clothing warehouse. 10 years and several jobs in fashion later, Schoermer branched out with his solo brainchild, taking design cues from well-known logos and adding a sprinkling of humour to them for Parca’s early drops. Some of the brands gave props; others, cease and desist notices. 'It was just a bit of fun, but mostly it was an homage to some of our favourite brands we grew up wearing.'
Now, Parca is run from a sleek storefront in Collingwood, a well-known hotspot for Melbourne streetwear. 'It’s very eclectic here,' he says. 'There’s a lot of people influenced by 90s subcultures. Think wide chinos, rolled-up cuffs and beat-up Vans.'
Expect more tantalising drops from camp Parca, but, in the meantime, cop their latest range and inject your wardrobe with some a-grade local streetwear.