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The adidas Gazelle OG story

Remember that time that Manchester United first won the European cup? Of course you don’t, it was 1968. It was also the year that our formal education in the original three-stripe sneaker began, in the shape of the adidas Gazelle OG

the adidas gazelle og story

Picture: ASOS

After starting out in partnership with its little brother Puma, the formerly known Gebrüder Dassler Schuhfabrik (catchy, eh?) split after a family feud in 1948 and, soon after, the adidas we've come to know and depend upon was born. Adi Dassler’s labour of love has since been the launch pad for several of the trainer world’s most hankered-after shoes – rightly so – and the Gazelle OG is no exception.

Formerly a cross-training shoe, it soon became an unabashed football favourite. But it was soon taken from sport to street by an unlikely collaboration with Run DMC and a spontaneous performance off the back of their 1986 track My Adidas (good luck getting that out of your head). This was the brand’s first foray into fashion, paving the way for the influx of sporty gear that made it onto the backs of celebrities and fashion icons alike over the course of the 80s.

The unwavering design, barely changed since its launch in 1968, and classy suede are what cements the Gazelle OG as a staple in any trainer enthusiast’s diet. Given that the undisputed classic was originally favoured by the terrace casuals, later endorsed by Noel Gallagher of Oasis fame and coveted by David Beckham, it’s unsurprising that collectors and teens alike are all after a taste of the Gazelle pie. The OG is available in 16 colourways – you know, one for every outfit you own.