Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge

Product & Stock

Is makeup sold on ASOS tested on animals?

ASOS firmly believes that it isn't acceptable for animals to suffer in the name of fashion or cosmetics. 

Animal testing of cosmetic ingredients and finished products is banned in the EU. The ban was introduced in stages starting in 2009 for products and for certain tests on raw materials. It became a complete ban on all testing in 2013. Now, it's illegal to test any cosmetic product or ingredient for use in cosmetics on animals in the EU. As an online company it's important to us that all our customers across the world can enjoy our diverse product range. Unfortunately, some countries still require animal testing to be carried out for cosmetics. However, some beauty brands sold through ASOS who also sell their products through other channels, may still be testing on animals if required by local market regulations.

We’re committed to working with the industry to achieve a worldwide ban on animal testing.