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American Crew Light Hold Texture Lotion 250ml

Product Details

Hair lotion by American Crew

  • A key player in your hair care routine
  • Lightweight textured lotion 
  • Provides light control for fine or thin hair of all lengths
  • Leaves hair with a natural look and slight definition
  • Low shine 
  • Formulated with natural extracts to make hair look thicker and increase manageability
  • Product is non-returnable for hygiene reasons




Founded in 1994 by stylist David Raccuglia, grooming label American Crew began with a clear bottle filled with maple syrup, representing the signature, amber-coloured products it’s now known for. Based in Denver, Colorado, the brand’s range of hair and skin care is our new go-to for getting the job done. Check out its thickening shampoos, finishing sprays and SPF face balms.


Product size: 250ml


Apply a small amount into hand and distribute evenly through towel dried hair. Can also be added to dry hair for added thickness.