We use cookies for two reasons: to give you the best experience on ASOS, and to make sure the ASOS ads you see on other sites are relevant. By continuing, you agree to our use of cookies – find out more here.

Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge

American Crew Forming Cream 85g

Product Details

Forming cream by American Crew

  • Provides a medium hold 
  • High shine finish
  • Carnuba wax provides a strong hold with pliability
  • Conditioning formula
  • Easy to use and works well for all hair types
  • Product is non-returnable for hygiene reasons 




Founded in 1994 by stylist David Raccuglia, grooming label American Crew began with a clear bottle filled with maple syrup, representing the signature, amber-coloured products it’s now known for. Based in Denver, Colorado, the brand’s range of hair and skin care is our new go-to for getting the job done. Check out its thickening shampoos, finishing sprays and SPF face balms.


Product size: 85g